There is always something new... Half Minute Media started in 2003 by developing innovative systems that insert customised ads over ad breaks in live TV and operating these systems in large sports bars. Now the company has grown to become a leader in the sale and execution of campaigns targeting pub and bar customers through a combination of new and traditional media. Our long association with venue operators provides a thorough understanding of the environment in which our client's campaigns run and an ability to support the venues' own marketing needs on these platforms. We have cost effective studio resources to create inspired copy for integrated campaigns that are optimised for the out of home environment. All that we have learned, developed, built and patented over the years is now also being licensed to companies in the UK and abroad.
Pub and Bar AdvertisingProminent screens in popular bars.
Targeting 18 – 35 year olds in national chains and independent bars. Plasma screens, posters, bar runners, email databases, experiential, WiFi and more. Highly visible, high impact campaigns can be executed nationally or in just a single venue maximising ROI and minimising required budget.
Ad Replacement SystemsTelevision advertising within easy reach.
Patented technology that detects advertising in TV broadcasts and replaces it with customised ads targeted at the audience in that specific venue. Seamless, effortless, reliable, high frequency and always in premium broadcast content selected by the venue.
Design Studio Screen, Print, Web, Digital...
Whether repurposing existing assets or starting from scratch we aim to provide fresh and creative new ideas in tight timelines and at budgets that do not pose a barrier.
Useful information
Sample Campaigns
Klipdrift Who's gonna take it?
The campaign used Screens as well as Table Tents, Fliers, Posters in the Bars to drive traffic to Facebook.
O2 campaign
The telecommunications giant O2 ran their second campaign through Half Minute Media last January.
Contact
Half Minute Media
Hurlingham Studios
Ranelagh Gardens
London SW6 3PA
info@halfminute.com
+44 207 610 9687