About usHalf Minute Media

The Company
Half Minute Media was established in 2002 to develop and operate systems which unilaterally detect and replace advertising in live television broadcasts.  The company has operated networks of these systems in pubs, bars, restaurants and fitness clubs since the day of the kick off of the Rugby World Cup in October 2003.  The largest growth in the business has been in large sports bars where 3rd party advertising and in-house promotions are targeted to each venue’s audience.  Advertisers over the years have ranged from niche travel operators and local events through to major international brands.  The systems are covered by a number of granted national and international patents and are now being licensed to 3rd party operators in the UK and abroad.

The company is privately owned by a small number of investors.  In 2004, the company received loan funding through the Small Firms Loan Guarantee Scheme and in 2007 the Norwegian venture capital firm Inmedia Invest KS invested in the business.  Half Minute Media Ltd is the owner of all intellectual property rights and is the 100% owner of Half Minute Pubs UK Ltd which is the operating company managing advertising sales and relationships with venues and other media owners.

Team
We have a small team managing R&D with plenty of external resource contributing their expertise in areas ranging from content recognition technologies and electronic layout and design through to patenting.  The company has collaborated extensively with the University of Augsburg multimedia faculty and we are fortunate to have leading academics in the field as shareholders in the company.  Patenting is managed through our US based members who are specialists in targeted advertising systems and our UK patent attorneys.  Legal guidance on key issues such as broadcast and copyright law is provided by highly respected media and intellectual property firm Harbottle & Lewis.

Media sales and venue partnerships are managed by a small team based in our office in Fulham, London.  The team handle media sales for our own networks as well as providing media sales for other out of home networks and publications including our neighbours at the Hurlingham Club and the nearby premiership football clubs Chelsea, Fulham and QPR.  The media sales team works closely with the design studio to ensure that campaigns are created on time, to required specifications and at a price that does not present a barrier to advertisers with restricted budgets.  In-house and contracted technical support manages and maintains our network and is on hand to assist licensees.  They also provide audio visual installation and maintenance services to pubs, gyms and restaurants.